Author

Kevin Rabeasaotra

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As a marketing nerd, I love our current era of marketing. I have hundreds of great tools at my disposal to deal with every single connection with my customers. However, connecting dozens of tools and making them share the same underlying data can end up eating a lot of time that I’d rather spend engaging with customers. That’s why Zapier is my favorite tool; it allows me to connect different web apps in one click…

In my previous work experience I was in charge of generating more leads for a sales team. We had a (long) list of companies to target. We would research contacts for these accounts, and send emails praying someone would answer positively. If we didn’t hit our targets, we would simply contact more companies. We know most demand gen teams can relate to this. The approach is hardly ever relevant, yields a high bounce rate, the…

Written by Colette Nataf, CEO Lightning AI For as long as they’ve existed, SaaS companies all around the world have struggled to optimize their Facebook ad campaigns. Due to a few limitations, they’ve had a hard time fully leveraging Facebook ads in their business. Part of this is because Facebook only keeps data from the past 28 days, which means purchase data from sales cycles that take longer than 28 days can’t be fed back…

Let’s face it, spreadsheets are still everywhere in Sales and Marketing. We use them for forecasting, we use them for prospecting, we use them for data scrubbing. Yes, the CRM is the source of truth, but sometimes all we need is the speed and flexibility of a spreadsheet We’ve heard countless stories about our users nightmares about scoring lists in spreadsheets. Just like a bad dream, the scenario is invariably the same. You receive a…

Today’s buyer has evolved. The rise of smartphones, messaging apps, and other groundbreaking technologies has led to a new set of expectations for buyers. They can get exactly what they want in real-time, on-demand, whether that’s scheduling a ride, booking a place to stay or renting a movie. Of course, these expectations are quickly carrying over to B2B sales teams too. Forms and lengthy follow-ups are out. Live chat and real-time conversations are in. “A…