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Liam Boogar

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Facebook Ads has become the gold standard of paid acquisition because of Facebook’s powerful targeting algorithm. Retailers, for example, feed transactional data into Facebook’s algorithm to train its bidding engine. Then, Facebook optimize bidding for consumers who are most likely to buy from that retailer. The nearly instantaneously feedback loop enables fast iteration on paid acquisition strategies. You should never be bidding more on a lead than what they are worth to your business. Facebook…

In the past year we talked with hundreds of SaaS companies about their marketing technology infrastructure. While we’re always excited when a great company comes to us looking to leverage MadKudu in their customer journey, we’ve noticed two very common scenarios when it comes to marketing technology. We have seen (1) companies looking to put complicated systems in place too early, and (2) companies that are very advanced in their sales organization that are impeding…

Marketing & sales alignment is fragile. Sales pushes back on leads whose scores diverge with their intuition: “why am I getting assigned to a lead based in India. We never close deals in India.” “Why is this lead scored low? We’re supposed to be going after accounts just like this.” When sales pushes back on lead scoring, they lose confidence in the lead score. They stop using it to prioritize outreach, and don’t followup with…

Marketing is becoming an engineer’s game. Marketing tools come with Zapier integrations, webhooks and APIs. Growth engineers finely tune their funnel, each new experiment – an ebook, a webinar, ad copy or a free tool – plugging into or improving upon the funnel. Growth engineers fill their top of their funnel by targeting prospects who look like they are a good fit for their product, but haven’t engaged yet. Guillaume Cabane, VP Growth at Drift,…

I don’t think I’m giving away any trade secrets by revealing that SDRs aren’t always the biggest fans of lead scores. Whether implementing a lead score built internally or a solution like MadKudu, SDRs are in the precarious position of being the primary users and having very little influence over the score itself. SDRs carry a lot of intuition of what makes a lead good or bad. They aren’t surprised when a lead they perceive…

Ten years ago Amazon introduced same-day delivery, probably the single most important feature in cementing their dominance of the eCommerce industry. They did this after 10 years of innovating on the online shopper experience – recommended purchases, one-click payments, experiments on how website latency affected conversion rates – and they understood that the biggest source of friction in their buyer experience was waiting for your package to arrive. We all have an idea in our head…

There’s no better way to get your story out there than to create engaging content with which your target audience identifies. At MadKudu, we love sharing data-driven insights and learnings from our experience working with Marketing Operations professionals, which has allowed us to take the value we strive to bring our customers every day and make it available to the marketing ops community as a whole. As interest in our content has grown, it was…

Every week during our check-in, MadKudu Co-Founder & CRO Francis Brero & I talk about our current priorities. Our regular call also become an opportunity for Francis to download some knowledge from his time working with some of the top SaaS Sales & Marketing organizations – like applying lead scoring to funnel analysis. What started as an effort to onboard me with recordings & note-taking has turned into a series I call MadOps. A lead score…

Every week during our check-in, MadKudu Co-Founder & CRO Francis Brero & I talk about our current priorities. Our regular call also become an opportunity for Francis to download some knowledge from his time working with some of the top SaaS Sales & Marketing organizations, such as Account-Based Engagement. What started as an effort to onboard me with recordings & note-taking has turned into a series I call MadOps. As we saw recently with the…

Every week during our check-in, MadKudu Co-Founder & CRO Francis Brero & I talk about our current priorities. Our regular call also become an opportunity for Francis to download some knowledge from his time working with some of the top SaaS Sales & Marketing organizations. What started as an effort to onboard me with recordings & note-taking has turned into a series I call MadOps. I first heard about a Sales SLA in my first…