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Product Launch

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As a marketing nerd, I love our current era of marketing. I have hundreds of great tools at my disposal to deal with every single connection with my customers. However, connecting dozens of tools and making them share the same underlying data can end up eating a lot of time that I’d rather spend engaging with customers. That’s why Zapier is my favorite tool; it allows me to connect different web apps in one click…

Let’s face it, spreadsheets are still everywhere in Sales and Marketing. We use them for forecasting, we use them for prospecting, we use them for data scrubbing. Yes, the CRM is the source of truth, but sometimes all we need is the speed and flexibility of a spreadsheet We’ve heard countless stories about our users nightmares about scoring lists in spreadsheets. Just like a bad dream, the scenario is invariably the same. You receive a…

When SaaS companies first start welcoming customers on board, HubSpot is a natural choice. Its pricing scales with your needs and its tools reach across the entire buyer journey: from lead generation to customer acquisition. By using HubSpot’s various engagement tools like landing pages, ad management, live chat & email campaigns, businesses generate valuable data about what turns prospects into customers. As they grow, SaaS companies like InVision, Deputy, Front & AppCues complement HubSpot with…