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Most SaaS companies have 3 misconceptions about churn: They don’t realize how much churn is costing them. They think they know why customers churn. They think predicting churn with data is too hard. If you’re not using predictive analytics to prevent churn this hack will help reduce your churn by about 20%. It takes about 2 days of work over a few weeks and you can do it in Microsoft Excel. We used similar techniques to…