As a marketing nerd, I love our current era of marketing. I have hundreds of great tools at my disposal to deal with every single connection with my customers. However, connecting dozens of tools and making them share the same underlying data can end up eating a lot of time that I’d rather spend engaging with customers. That’s why Zapier is my favorite tool; it allows me to connect different web apps in one click…

Let’s face it, spreadsheets are still everywhere in Sales and Marketing. We use them for forecasting, we use them for prospecting, we use them for data scrubbing. Yes, the CRM is the source of truth, but sometimes all we need is the speed and flexibility of a spreadsheet We’ve heard countless stories about our users nightmares about scoring lists in spreadsheets. Just like a bad dream, the scenario is invariably the same. You receive a…

At MadKudu, we understand that securing and protecting our customer’s data is of utmost importance. To that end, we set out last year to become SOC 2 Type II compliant. SOC 2 Type II reports are the software industry’s gold standard for evaluating internal organizational controls. We are proud to announce our SOC 2 Type II report as proof of our commitment to protecting your data across all aspects of our organization. Our report was…

For performance marketers, paid acquisition is an ever-changing jungle of opportunities and traps; a galaxy of ad networks, formats, channels & keywords, each with their own idiosyncrasies. What makes performance marketing so appealing is that every campaign, click, conversion & bid is trackable and analyzable. Tools like Google Analytics make it easy to comb through, filter, segment & visualize your campaigns, channels, costs & returns. Line your traffic sources by campaign up against your website…