The MadKudu Blog

Sales Productivity

Event Marketing Playbook: How to Predict ROI & Drive Revenue from Events

Unlock the full potential of your event marketing: boost revenue, prove ROI, and prioritize your investments. Learn how to make your events work for you and gain valuable insights with our strategic playbook.

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Marketing Insights

Step-by-Step Guide to Running a Warm Outbound Play with Quality Scoring

Learn how to implement a warm outbound strategy that emphasizes quality over quantity for your sales team. Follow these 5 essential steps to efficiently target high-intent leads and boost your outbound efforts. Find out how to deanonymize website visitors, filter for quality, score leads, gather specific data, and streamline outreach.

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Marketing Insights

How to find revenue opportunities by deanonymizing your site traffic

Warm outbound is the lowest hangest fruit in generating quality pipeline, but many companies don’t know how to deanonymize site traffic.

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Marketing Insights

How much revenue can you expect from leads using their personal email?

How much money is really left on the table by business to developer and prosumer product companies who ignore personal email signups? In this post, we find out.

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Product-Led Growth

3 ways data transparency can build trust and cohesion among revenue teams

Aligning sales and marketing teams into one cohesive body requires data truth and transparency. Explore 3 ways you can use data to achieve shared revenue goals.

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Marketing Insights

The Key to Unlock Revenue Growth: Bringing Intelligence to Automation

The tool and motion bubble has officially burst. Revenue teams need to adapt to the changing landscape, or fall behind. Learn why we believe revenue automation intelligence is the way forward.

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