We’ve spoken with dozens, if not hundreds, of marketing teams that have considered building a lead scoring model internally. They’ve already got the lead scoring basics figured out, and both sales and marketing are reaping the benefits of it. They’ve got a ton of data and are now ready to take it to the next level. And they’ve got the resources to help them do some impressive data analysis and build an algorithm specifically for…

Written by Colette Nataf, CEO Lightning AI For as long as they’ve existed, SaaS companies all around the world have struggled to optimize their Facebook ad campaigns. Due to a few limitations, they’ve had a hard time fully leveraging Facebook ads in their business. Part of this is because Facebook only keeps data from the past 28 days, which means purchase data from sales cycles that take longer than 28 days can’t be fed back…

When SaaS companies first start welcoming customers on board, HubSpot is a natural choice. Its pricing scales with your needs and its tools reach across the entire buyer journey: from lead generation to customer acquisition. By using HubSpot’s various engagement tools like landing pages, ad management, live chat & email campaigns, businesses generate valuable data about what turns prospects into customers. As they grow, SaaS companies like InVision, Deputy, Front & AppCues complement HubSpot with…

This post originally appeared on Clearbit’s Blog. When Simon Whittick joined Geckoboard as its first VP of Marketing, he took all the standard steps to attract more visitors to their site, convert them, and grow the SaaS company’s revenue. He and his team wrote content for their popular blog, ran paid advertising campaigns, and set up email nurture campaigns. At the end of his first year, he was as successful as almost any other marketing executive in…